Email and marketing
Email is one of the most important communication channels out there.
What is an email ?
Email is one of the basic technologies of the Internet, and it is a tool used by almost everyone with an Internet connection.
It allows you, at no cost, to send an unlimited- length
message to one person – or many people at once, arrives almost immediately,
and can be answered immediately.
Most commercial activities, especially small enterprises or companies, have a specific marketing budget .
Making sure your money is spent efficiently is very important, and if you don’t use your entire email list, you will lose a large number of clients.
The purpose of your website is to connect you with people they hope to become customers, and one of the best ways to help potential customers who feel connected is to use a signup form for emails and marketing updates.
Here are some of the reasons why email is so important, especially to small business owners or companies:
The return on investment via email is huge and that’s because email is profitable,
since for every dollar you spend on email marketing,
you can expect an average return of $ 38.
Email grows the business because email marketing is the driving force for customer acquisition and retention, as well as for business growth in general.
Facebook Does Not Compete Although Facebook is an incredibly valuable marketing tool, it is incomparable with email when it comes to directly communicating with and interacting with your audience.
Conversion Generator Conversion rates are one of the most important metrics in business.
It shows your ability to convert leads into customers based on your content.
Although social networking and search are important parts of the overall picture,
email has higher conversion rates than these two methods combined.
Customers appreciate your interaction Over 60% of consumers enjoy weekly promotional email, and 38% prefer it to be more frequent than that.
Remember these stats when you are anxious about intimidating customers with frequent emails
Five facts about email:
1 E-mail is the modern way of sending messages –
You can send a message to the other side of the world, and get a response within minutes!
2. Sending and receiving e-mail is generally free, and in fact you can send an e-mail to as many people as you want.
3. Every person on the email has a unique email address , that way you can direct an email message to a specific person.
4. You can even send emails to yourself for reminders.
5. All e-mail messages that you receive will enter your inbox, which is your default message inbox.